About

Hoteliers who studied hotels, worked hotels, and built the tech.

In that order.

See the platform

The team

The hoteliers behind it.

Arthur Strengers

Arthur Strengers

Revenue & operations

Arthur worked at Booking.com and ran revenue management for over 10 years at various hotels. He won chess tournaments as a kid, so needless to say he is the analytical guy. Together with Ric he co-founded Ovimore.

Joris Bruyning

Joris Bruyning

Product & AI

Studied hotel management and after a career in restaurant management, Joris decided to move into tech and product management. From there he learned the architecture and skills he is applying in building the AI tools now.

Ric van Holthe tot Echten

Ric van Holthe tot Echten

Commercial & partnerships

Ric also started his career at Booking.com, did revenue management and managed various hotels as a Managing Director. He co-founded Ovimore to become a trusted commercial partner for hotels.

The story

Hoteliers first.

We were hoteliers first. Three of us crossed paths inside a hotel before we ever wrote a line of code together.

We watched the industry stall on manual work and gut-feel pricing while the rest of the world moved on. We are building the AI partner we wished existed when we were on shift.

We use everything we sell on our own business first. If it does not earn its keep with us, it does not ship to you.

What we do not do

The lines we hold.

We do not sell hype.

Every claim names a number, a noun from your hotel, or a property we already run.

We do not sell what we have not used.

The work runs in our own business first, then it ships to you.

We do not build tech for its own sake.

We are hoteliers building the tech, not technologists guessing at hotels.

Make AI work for your hotel.